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It is a well-known fact that when any discussion on lead generation takes place, quality conquers over the measure. Though it is clearly known fact that people do not like when they are pressurized into buying something, a recent research threw open some startling and revealing information.

Email Marketing as Lead Generation Tactics of B2B

Email marketing was the most popular among all other lead generation tactics primarily due to the ease of its implementation and for producing the desired effective results. Content marketing was found relatively difficult.

Important aspects of lead nurturing campaigns

As a midway answer to these two answers, there was a third opinion about “Lead Qualification” that revealed a new aspect. Though many respondents might show interest in buying, there are very few who would really want to buy at that specific point in time.